Soccer enthusiast, proud Philadelphian, and happiest spending time with my wife, son, daughter, and our dogs.

I’m a Business Insights and Measurement leader with 13+ years of experience helping Fortune 500 and pharmaceutical organizations make smarter marketing decisions through data. Throughout my career, I’ve partnered with executive stakeholders to develop measurement strategies, optimize marketing investments, and translate complex analytics into business decisions that drive measurable results.

My experience spans both agency and client-side environments, leading analytics and measurement initiatives across healthcare, retail, CPG, financial services, and ecommerce. I’ve had the opportunity to support some of the industry’s largest brands while building and mentoring high-performing teams, developing enterprise measurement frameworks, and advising clients on omnichannel marketing effectiveness.

I specialize in connecting marketing performance to business outcomes through measurement strategy, omnichannel analytics, Marketing Mix Modeling (MMM), attribution, and executive reporting. Whether partnering on annual planning, evaluating campaign effectiveness, or building scalable measurement programs, I enjoy helping organizations make confident, data-informed decisions.

Leadership has become one of the most rewarding parts of my career. I believe the strongest analytics teams combine technical expertise with curiosity, strategic thinking, and clear communication. I’m passionate about coaching future leaders, fostering collaborative teams, and creating environments where analytics professionals can grow while delivering meaningful business impact.